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Scenario: You’re on the go so much you that you’re losing money, personally, as you accrue expenses; there is no way you’ll be able to capture all the receipts and get reimbursed.
Expensify alleviates that stress. This free app will sync your credit card transactions with receipts scanned by your phone’s camera. If you are driving, it will track mileage and generate an exportable summary report that syncs with QuickBooks, Google Docs or other Expensify users.
Scenario: You receive a crucial report or a client presentation on your phone, yet know you can’t get a good look until you get back into the office or your hotel room.
Box.net will help. Not only does it render documents, PDFs and media, more importantly, Box.net allows for on-phone collaboration. You can assign edits, monitor changes and view document owners while on the go.
Honorable Mentions: Documents To Go, GoodReader, Dropbox, Quickoffice, iWork, Roambi.
Scenario: You have nine meetings in six cities in three days and you could use some help organizing the logistics.
TripIt will fill in the gaps; go ahead and toss that manila folder of printouts in the trash. With this Webby-award winner, upload and store all your flight, hotel and rental car information, and Tripit will feed you back arrival/departure information, directions and mileage between the airport and each meeting. In most cases all you need to do is forward your confirmation emails to email@example.com, and the app automatically is updated with the information a few minutes later.
Scenario: You’re navigating through the crush of the airport security line and suddenly you have an amazing—no, brilliant—revelation on how to solve “that issue” that’s been plaguing your project.
Evernote will make sure it’s not lost into the ether of forgetfulness. Whether by typing, using your camera phone, cribbing a note from a webpage or dictation, Evernote will capture the thought and organize it with the rest of your brilliant epiphanies. And since everything is stored in the cloud, you can access your notes and musings with the desktop version once you have some peace and quiet.
Honorable Mentions: SimpleNote, Dragon Dictation
Scenario: You’re slammed with collaborative projects involving everything from correspondences to integrations to interviews, and by some cruel twist of fate, you have to travel across the country to attend an all-day seminar.
Basecamp, or one of the many compatible apps like Encamp, will keep everyone synched up. Post new tasks, mark others complete and note new milestones all from the mobile app. A concise dashboard will break down where you and your teammates stand on your projects. The only downside is that an Internet connection is required to use this app.
Your logo is the first thing to be associated with your brand so make it a good one. The rest of your design branding should follow suit - from your website to your marketing right through to your point of sale. It should all be consistent and represent your ethos and services - but keep it simple and instantly recognisable.
Society loves & loathes social media but we all live on it, and in order to attract customers you must be wherever they are - and that’s on every social media site, from Facebook and Instagram to developing a content rich blog. Make your brand present and engage with consumers through giveaways, competitions and engaging posts that will grab their attention - and eventually their custom.
Consider partnering up with an existing license that will suit your product or service. Having the name of a recognised licensor within your brand will give consumers confidence in your product and reel them in more quickly.
It is a fact that most purchases are made on our mobile phones or tablets so an app is becoming a must. We live in a fast society who expects everything right here & right now so by making your product or service only available on a website or worse still only in a store, you are limiting your sales. Most consumers buy on impulse so if you don’t have an app and a competitor does chances are they will buy from them on the spot, rather than wait until they get home to look on your website or pop down to your shop. Giving your brand a presence on the app store is not as difficult as you might think and even a simple app will give customers renewed confidence in your brand as well as extra appeal due to ease of use and convenience - such as not having to enter their payment details every time they buy from you, being able to track purchases and not having to navigate a whole website to find what they want.
Last but most definitely not least is look after your customers! if you want your brand to remain visible then word of mouth is paramount. You want people to sing your praises and smile when they see your logo not frown and scroll down to the next brand. Many brands make the mistake of thinking that if a customer is not in front of them in a store then there is no customer service to be provided but this is a huge mistake that even big brands have made - and regretted. Plenty of consumers will stay loyal to smaller brands simply because they like the service they receive such as personal email replies to queries and hand written thank you notes in packages. Offering discount codes and sending out personalised newsletters showing only items that a customer would enjoy is also a good way to show you care.
If you would like help with any of the above and want to get your brand the visibility it deserves do get in touch with us and we’ll happily give you a free consultation: firstname.lastname@example.org
We consistently work with licensors on licensee projects such as those involving Nickelodeon, Entertainment One, Disney and various fashion houses to best represent both brands.
Your logo is the first thing customers will associate with your brand. It is your brand’s finger print in the industry and how it can be immediately identified. Research suggests that your logo’s design, and specifically its colours, have more bearing on your customers’ opinions than you might have realised.
Colour has a direct effect on people’s emotions and this can be used to your brand’s advantage if used right. In fact understanding your customers’ connections to certain colours could increase the effectiveness of your company message – and therefore its growth.
According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. Almost 85% of consumers cite colour as the primary reason they buy a particular product, and 80% of people believe colour increases brand recognition.
So what colour should you go for? Here’s the most used logo colours and why:
According to colour think tank Pantone, red is often associated with the heat of sun and fire and is considered a high-arousal colour, often stimulating people to take risks. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or even danger.
Yellow is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of optimism, hope and happiness.
Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.
Orange is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of energy, balance, and warmth.
Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and envy.
Purple is generally considered a low-arousal colour. It may stimulate feelings of spirituality, mystery, royalty, or even arrogance.
Need some help in designing your logo? Get in touch with our creative team who will be able to assist you: email@example.com
Design should be the focal point of any good business. It should not only reflect in phenomenal products but in stores, customer service and marketing. Good design innovates, differentiates and simplifies – and most importantly can open up valuable opportunities for your brand.
Good design can bring some significant benefits to any business: from generating new product ideas to entice new customers, right through to strengthening your marketing strategy. Successful businesses include design as part of their business strategy from the outset, not as a secondary element. This is because involving design at an early stage can save you money in the long term, and result in a better offering and a better experience for your customers.
Most businesses think of design as the cherry on the cake, a finishing touch to make the brand look polished, but design is so much more! Design will give your brand a professional look that will make your business more trusted; it is a fact that having a unique yet familiar logo that is easily recognisable will increase loyalty in consumers and increase sales. The bespoke design elements that represent your brand should continue into your advertising, your stores and your social media to introduce consistency and ensure your business looks solid from every aspect.
A well designed and thought out website and mobile app will also further enhance your brand. We live in a complex and busy world so everyone craves simplicity. Design is a great tool that can allow your website and app to be simple and easy to use. Design means consumer-friendly sites can now create an experience and a lasting impression that will ensure it becomes a repeat destination for buyers.
The effective use of design can do much more than be an aesthetic asset; good design gives customers a reason for buying from you and not from your competitors. It’s a valuable source of differentiation - a well-designed product or service will stand out from the competition.
Design also adds value to products and services. Customers are often willing to pay more for well-designed products that can offer benefits such as greater usability, increased functionality and improved aesthetics. The process of design thinking, co-creation, and design as creative collaboration can help companies move beyond their norms and create new markets through innovative products that will help your brand to stand out.
But as well as enhancing the products and services you sell, design can also improve the way your business operates - the efficiency of its processes, the cost-effectiveness of the raw materials it uses, and the quality of its packaging.
As well as increasing the value of your products and services to customers, design can cut production costs. Careful design of the manufacturing process, for instance, can bring substantial savings. It can also make processes and the use of materials more efficient and environmentally friendly, helping businesses comply with sustainability regulations and legislation.
Overall design can bring a range of commercial benefits if used systematically across your business:
· increased sales of products or services
· improved market position
· greater customer loyalty
· a stronger brand identity
· the ability to create new products and services
· reduced time to market for new products and services
Evidence shows that using design improves business performance. Businesses that undervalue the importance of design may be missing vital opportunities – don’t be one of them! Get in touch with Clooci Creative today to start implementing great design into your business: firstname.lastname@example.org
Mobile app development for small business is one clever way to use the Internet to make your brand grow quickly. Just like social media, blogging and SEO, mobile apps are a form of marketing. The exception is that they are easily accessible on smart phones, tablets and other mobile devices – something we all use and love.
Mobile app development for businesses has been shown to strengthen the brand. There has been research done by Murdock University and Indiana University to show that mobile apps have a positive influence on the popularity of a brand. The app allows consumers to relate to their needs on a more personal level and they are therefore more likely to commit to a purchase.
An app helps to build customer – business relationships. The same interaction that strengthens the brand of your business will also help build relationships with your customers. We all prefer to do business with a brand that is easily accessible. An app allows your customer to interact with you and your services, as well as be able to read reviews, contact customer service quickly and be up to speed on offers and news. We live in a fast world and consumers demand and expect information in real time, an app will let you update information easily and quickly.
Customers like to be able to find the product and service they want, purchase it and begin using it as soon as possible. The ease of on-the-go access and convenience of Mobile apps means your product or service is available to them right now – whether they are at work, out shopping or waiting for a train! Impulse buying is huge so can you really afford to miss out because your customer changed his mind by the time he got home and got onto the computer? It is a fact that many consumers like to use their smart phone or tablet more than pulling out their laptop or desktop so without an app you could be losing out on sales.
Part of this convenience and ease of access includes being able to manage an account. Customers like to be able to see a record of their purchases and save address and payment information so they don’t have to re-enter it every time they buy something. They also like to have the ability of tracking when their purchases will arrive or be available to them for virtual use. Account management also includes setting up how often they get notifications or emails from your business.
All businesses, however big or small, can benefit from a simple mobile app. In fact statistics show that adults spend more time using mobile media sources than they read physical newspapers and magazines combined. Advertising through mobile app development is also expected to grow in 2014, so don’t get left behind!
Contact Clooci Creative now to see how an app designed specifically for your brand can help your business: email@example.com
Twelve South presents SurfacePad for iPad mini, a multifunctional, luxury leather cover for iPad mini that introduces several innovative features never before seen in an iPad cover. Made with genuine Napa leather, the super-smooth cover doubles as a hands-free viewing stand and desktop typing wedge.
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